Libraries rightly identify clear delineation of key services and products as a focus for marketing communication.
Where within that discourse is the place of personality? Should the face of our organisations be faceless? Is that even possible?
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Libraries rightly identify clear delineation of key services and products as a focus for marketing communication.
Where within that discourse is the place of personality? Should the face of our organisations be faceless? Is that even possible?
nice Sean. Agree with what you're saying. I don't think any organisation should be faceless. Personality always has a place, especially ESPECIALLY here in this discussion, in any discussion. Look how far Paul Henry got with his personality, he got voted as a viewers favourite. Libraries are only several steps away from that...
When you have an experience using a service or visiting a business where the staff are interested in and positive about their work, willing to engage with customers, and not just purveyors of an impersonal, programmed message they've been told to deliver (and no more), you remember that experience and are surely more likely to give it good word-of-mouth, or to be a repeat customer. I totally agree that this is the case in the library's online conversations as well - an impersonal, bright and featureless message is like a slippery slope the reader's gaze slides right off of. The online talk I respond to and make time to read is full of personality - OverDrive's library blog, the Bookseller's enewsletter editorial. What a way to sell your organisation, by being allowed to be yourself - if the organisation is also helping create a place where you are happy to work and empowered to help people.
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